Business Development Manager

About the role

Al Barakat Group Co Ltd. is hiring a Business Development Manager in Riyadh, Saudi Arabia to lead growth and expansion initiatives. This role is responsible for steering sales, marketing, and business development activities so the company can meet its strategic objectives and strengthen its market position.

The position focuses on managing core commercial functions through planning, guidance, and oversight of business activities to drive revenue growth, improve market share, and support sustainable expansion across the company’s different business lines.

Business development and sales

• Design and roll out business development plans that support the company’s growth targets.
• Create and track short- and long-term sales and marketing plans, ensuring effective execution.
• Lead improvements in sales and marketing performance to deliver on KPIs and strategic goals.
• Build key performance indicators, monitor them regularly, and prepare periodic reports for executive management.
• Study market conditions, analyze competitors, and identify new opportunities for expansion.
• Review pricing approaches and recommend improvements where needed.
• Oversee customer experience initiatives, improve satisfaction levels, and coordinate complaint resolution with relevant teams.
• Assess opportunities for geographic expansion and provide recommendations on opening or relocating branches within Saudi Arabia.
• Supervise quality standards and work on improving branch-level operational performance.

Optics and audiology segment

• Develop tailored marketing strategies for each business segment to support growth objectives.
• Strengthen sales channels, including direct sales and wholesale operations.
• Drive plans to expand market share and reinforce the company’s competitiveness.

Insurance relationship management

• Establish and grow strategic relationships with insurance companies and the Council of Cooperative Health Insurance.
• Oversee the insurance department and improve its operating procedures.
• Review insurance contracts and suggest practical enhancements.
• Develop and maintain a comprehensive database of insurers and strategic partners.

Digital marketing and public relations

• Supervise digital marketing activities and shape social media strategies.
• Lead marketing and advertising campaigns and evaluate how well they perform.
• Approve marketing materials and oversee the development of the company’s brand identity.
• Support digital transformation projects, including website and e-commerce initiatives.

Organizational development and talent growth

• Contribute to improving internal policies and procedures in coordination with HR.
• Identify training needs for sales and customer service teams.
• Design career paths and succession plans to support long-term capability building and talent retention.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related discipline.
• At least 7–10 years of experience in business development or sales and marketing leadership, including time in a managerial role.
• Proven ability to build and execute strategic plans that deliver growth.
• Strong leadership skills with experience managing cross-functional teams.
• Excellent negotiation, analytical, and decision-making abilities.
• Experience handling relationships with insurance companies and strategic partners is an added advantage.
• Strong understanding of digital marketing, performance indicators, and data analysis.

Who can apply

Professionals with a background in business development, sales, or marketing leadership, especially candidates with experience in strategic growth, branch expansion, insurance partnerships, and digital marketing.

Additional information

Work location: Riyadh, Saudi Arabia. This is a full-time, on-site leadership opportunity.