Brand Manager

Role overview

The Brand Manager will help steer Steve Madden’s shift from a footwear-focused business into a broader lifestyle brand, including work tied to Madden Girl and Madden NYC. This role operates where product, marketing, creative direction, and partnerships meet, with a focus on brand narrative and growth initiatives that strengthen cultural relevance and commercial results. The position is located in the LIC office and requires working onsite.

What you will do

• Act as the main link between marketing, creative, merchandising, e-commerce, and wholesale teams
• Own schedules, deliverables, and execution with strong organization and a sense of urgency
• Work flexibly and proactively in a fast-moving, solution-focused environment
• Spot, build, and roll out brand collaborations that create excitement and attract new customers
• Coordinate with collaborators to keep everyone aligned from early concept through launch
• Handle several projects and deadlines at once, using support and resources where needed
• Take on additional duties and special assignments as required

Core skills and qualifications

• Strong ability to judge trends, brand tone, and visual storytelling across channels
• Solid project management capability, including timeline ownership and cross-functional coordination
• Comfort working quickly and adjusting priorities in a deadline-driven setting
• Good understanding of fashion trends, shopper behavior, and the competitive market
• Hands-on experience creating and launching brand collaborations from idea stage to completion
• Strong relationship-building skills with internal teams and outside partners
• Ability to find culturally relevant partners that build brand excitement and bring in new customers
• Excellent communication and teamwork across marketing, creative, merchandising, and sales
• Highly organized with close attention to detail
• Bachelor’s degree or equivalent practical experience
• At least 5–8+ years of experience in brand management, marketing, or a related field, preferably in fashion or retail
• Clear understanding of how product, storytelling, and commerce work together
• Background working on collaborations, partnerships, or integrated campaigns
• Strong enthusiasm for fashion, trends, and culture
• Demonstrated ability to manage multiple initiatives at once and deliver under tight deadlines

Compensation and benefits

The expected base pay for this role is $110,000 to $120,000 annually. The final offer may vary depending on relevant skills, training, years of experience related to the role, education, and company structure. Along with base salary, the company provides a benefits package that includes health and dental coverage, life insurance, disability insurance, a 401K plan, paid holidays, a generous paid time off policy, and growth opportunities within a dynamic team.