Sales Development Representative

About the Company

SoftCo develops AI-first automation software for Procure-to-Pay and Accounts Payable processes, designed for complex businesses that need more than a generic, one-size-fits-all setup. Rather than forcing organisations to adapt to rigid templates, the company builds automation around each customer’s operating model.

For more than 35 years, SoftCo has supported finance teams in moving away from manual, reactive work toward controlled, scalable and strategically valuable P2P operations. Its AI-native platform is built to improve accuracy, visibility and insight, while the delivery team makes sure the solution works effectively in practical, real-world settings.

The business has more than 1 million users globally and is trusted by organisations such as Volkswagen, Patagonia, Primark, Logitech, and all 80 departments of the Finnish Government. With offices in the US, Finland, the UK, Kosovo and Ireland, SoftCo combines technical precision with long-term customer partnerships.

Role Overview

SoftCo is expanding its Sales Development function and is looking for a driven Sales Development Representative based in Dublin to support lead generation and qualification across international markets. This position works closely with both Sales and Marketing to create and progress opportunities in a fast-moving technology environment.

The role offers the chance to strengthen consultative selling capabilities while contributing to a high-performing team. The company is looking for someone energetic, ambitious, and eager to learn, contribute and grow.

What You Will Do

• Open new opportunities by contacting prospects through email, phone and LinkedIn using a value-led, multi-channel outreach strategy.
• Research and segment accounts and buyer personas for targeted outbound prospecting.
• Use a focused, personalised prospecting style to engage key stakeholders within target accounts.
• Prepare weekly activity reports using Gong, Sales Navigator, ZoomInfo and HubSpot.
• Assess leads by understanding their challenges, priorities and interest in the solution.
• Evaluate what the prospect is trying to solve, including their business pain points and desired outcomes.
• Work with Account Executives to move sales-ready leads through the pipeline and support a smooth transition.
• Keep prospects engaged through ongoing follow-up and education about SoftCo’s solutions.
• Partner with Sales and Marketing to improve messaging and refine sales approaches.

What We Are Looking For

• A resilient, curious and accountable mindset, with a strong sense of ownership and problem-solving.
• A positive, collaborative approach and the ability to contribute as a team player.
• A strong hunter mentality and a results-driven attitude, with comfort working to ambitious targets.
• Prior experience in a similar position, ideally in a SaaS or technology business with a heavy outbound focus.
• A proven record of generating leads and building a healthy sales pipeline.
• Excellent written and verbal communication skills.
• Strong planning, time management and attention-to-detail abilities.
• The ability to perform independently as well as within a target-driven team environment.
• A clear focus on KPIs and practical execution.
• Strong accountability and resilience, which are important for success in an SDR role.
• Exposure to CRM and prospecting tools such as HubSpot, Gong, LinkedIn Sales Navigator, ZoomInfo, Dripify or similar platforms is an advantage.
• Good working knowledge of standard Microsoft Office applications.
• Fluency in written and spoken English, along with strong interpersonal and influencing skills.

Benefits and Offerings

• Competitive pay with performance-related bonus potential.
• Company-funded health insurance, pension cover and life assurance.
• Hybrid working arrangement after onboarding, with 2 days per week in the office.
• Access to an on-site gym and employer-funded fitness classes at the Dublin office.
• Long-service awards and an employee referral programme.
• Investment in structured learning and professional development.

Additional Information

The role provides meaningful ownership and direct access to senior leadership. Career progression is tied to capability rather than organisational hierarchy.

Culture and Working Style

SoftCo’s culture is grounded in initiative, accountability and collaboration. Teams work across functions and locations to solve complex challenges and deliver strong outcomes for customers.

The company encourages clear thinking, ownership and ongoing learning. Expertise is valued, and employees are trusted to take responsibility for the work they lead.

SoftCo also believes that diverse perspectives improve both teamwork and the systems it builds, and it is committed to maintaining an inclusive workplace where people can contribute and develop.

Equal Opportunities

SoftCo is an equal opportunities employer and welcomes applications from candidates of all backgrounds.