Product Manager, Global App

About the company

Electronic Arts builds interactive entertainment that brings players and fans together worldwide. The company fosters a collaborative environment where creativity, fresh thinking, and experimentation are encouraged, and where diverse perspectives help shape what gets made.

Role overview

EA is hiring a Product Manager for its Global App team in Singapore. Reporting to the Vice President, Product & GTM, this role focuses on strengthening the core mobile app experience for players interacting with creator-led content. The aim is to improve discovery, engagement, and return visits across priority markets while keeping the product intuitive, scalable, safe, and aligned to a shared global platform.

The position supports key app areas such as onboarding, home and discovery, content detail pages, profiles, notifications, social interactions, and in-app guidance. You will collaborate closely with engineering, design, analytics, growth, trust and safety, and regional teams to raise activation, retention, and overall product quality.

Key responsibilities

• Own roadmap segments for the Global App experience while balancing company objectives with regional user needs.
• Set and monitor core product metrics such as activation, day 1 and day 7 retention, engagement, session frequency, and feature usage.
• Spot pain points in the player journey and drive improvements in onboarding, discovery, navigation, and engagement loops.
• Work with design and engineering teams to ship polished, easy-to-use mobile experiences.
• Coordinate with regional partners to adapt UX, messaging, and in-app education for local markets.
• Partner with growth teams on lifecycle prompts, notifications, referrals, and re-engagement strategies.
• Collaborate with trust and safety and policy stakeholders to build safety into the product, including reporting mechanisms and age-appropriate experiences.
• Use analytics, research, and experimentation to guide prioritisation and improve outcomes.
• Support launches, rollout planning, beta testing, issue review, and continuous quality improvements across markets.

Requirements

• 4 to 7 years of product management experience in consumer mobile products, apps, games, social platforms, or user-generated content ecosystems.
• Proven experience launching user-facing features that improved activation, engagement, retention, or app quality.
• Strong product thinking across mobile UX, discovery, engagement loops, and lifecycle design.
• Ability to use data and experiments to assess performance and make prioritisation decisions.
• Experience working with engineering, design, data, growth, trust and safety, and regional stakeholders.
• Working knowledge of localisation, cultural adaptation, and global product considerations.
• Strong written and spoken Mandarin and English communication skills.
• Bachelor’s degree in Computer Science, Engineering, HCI, Design, Economics, Business, or a related area; equivalent experience is also acceptable.

Additional information

EA highlights a broad benefits approach that may include healthcare, mental well-being support, retirement savings, paid time off, family leave, complimentary games, and other local benefits depending on the market. The company values adaptability, resilience, creativity, and curiosity, and encourages learning and experimentation.

Electronic Arts is an equal opportunity employer. Employment decisions are made without discrimination based on race, color, national origin, ancestry, sex, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other protected characteristic. The company also considers qualified applicants with criminal records where permitted by law and provides workplace accommodations for qualified individuals with disabilities as required by law.