Manager, Analytics

About New Engen

New Engen is a digital marketing agency focused on helping brands grow in a more strategic and effective way. Its work spans the full customer journey and combines media, creative, analytics, influencer marketing, and retail strategy to deliver performance-led campaigns.

The company serves clients through long-term partnerships as well as specialized offerings such as Donut Studios, its in-house creative studio for platform-native and short-form content, and Acorn Creator Suite, its influencer marketing solution designed for retail impact. These services operate as part of one collaborative team.

New Engen describes its culture as collaborative, purpose-driven, and grounded in humility, with strategists, creatives, analysts, and makers working together to support client and team success.

Role Overview

The Manager, Analytics will act as a senior analytics partner across multiple client accounts, helping both clients and internal teams solve complex measurement and performance questions. This role combines strategy, hands-on analysis, reporting, and team support.

Key Responsibilities

• Guide analytics strategy across several client accounts and support answers to complex measurement and performance challenges.
• Help design and roll out measurement frameworks that connect media spending to business goals and client objectives.
• Create test-and-learn approaches, optimization recommendations, and performance reviews that support better decision-making.
• Turn dense data into clear narratives, practical insights, and strategic recommendations that improve marketing results.
• Present conclusions, recommendations, and next steps confidently to senior clients and internal leadership.
• Choose suitable data sources, methods, and analytical techniques based on the business problem at hand.
• Lead advanced analytics work such as incrementality testing, experimentation, media mix modeling, attribution, forecasting, and customer analysis.
• Blend data from media platforms, conversion sources, web analytics tools, and business systems to build a full performance view.
• Surface insights and opportunities from the data and communicate them to executive and internal stakeholders.
• Build and maintain queries, analyses, and reporting workflows that answer business-critical questions using media, behavioral, and performance data.
• Create dashboards, forecasts, scenario models, and performance reports using business intelligence tools.
• Protect data accuracy, consistency, and integrity in analytics outputs and client deliverables.
• Investigate reporting or data issues, work with cross-functional partners to resolve mismatches, and improve processes.
• Document methodologies, reporting logic, and data sources to support repeatability and scale.
• Work closely with media, data engineering, strategy, and client services teams to ensure measurement solutions support business priorities.
• Look for ways to improve workflows, reporting systems, tools, and operational efficiency.
• Help advance the analytics practice through knowledge sharing, innovation, and development of best practices.
• Assist in identifying and building AI-driven solutions that improve team productivity and efficiency.
• Support analysts through coaching, collaboration, and feedback.
• Share expertise and best practices that strengthen the analytics team overall.
• Contribute to a collaborative and learning-focused team culture.

Candidate Profile

• At least 5 years of experience in marketing analytics, performance analytics, measurement strategy, media analytics, or a similar area.
• Practical experience planning, running, and analyzing incrementality tests, geo holdout studies, experimentation frameworks, and measurement roadmaps across digital channels.
• Strong familiarity with measurement methods including attribution, media mix modeling, customer analytics, incrementality, experimentation, and lifetime value analysis.
• Ability to work with raw data and turn findings into strategic recommendations.
• Advanced SQL skills and experience handling large, complex datasets.
• Solid understanding of statistical and measurement concepts, with the ability to explain them to both technical and non-technical audiences.
• Experience building dashboards and visual reports; Tableau knowledge is a strong advantage.
• Exposure to marketing and audience platforms such as Google, Meta, Adobe, Salesforce, or similar ecosystems.
• Strong grasp of performance marketing metrics and how they connect to business outcomes.
• Excellent communication skills and the ability to present analytical findings to technical and non-technical stakeholders.
• Experience sharing recommendations with clients, executives, or senior leaders.
• Strong organizational skills, accountability, and the ability to manage multiple priorities in a fast-moving environment.
• A proactive, curious problem-solver who is comfortable working through ambiguity.
• Prior experience mentoring or coaching junior analysts is preferred, though formal people management experience is not required.

Perks & Benefits

• Remote or hybrid setup with flexible working hours.
• Unlimited paid time off along with company holidays.
• Medical, dental, vision, and disability coverage.
• Life and AD&D insurance.
• 401(k) plan with company match.
• Paid parental leave and family support.
• Pet care perks and pet insurance.
• Commuter and transit benefits.
• Access to exclusive employee discounts.

Salary

The annual base salary range for this position is USD 115,000 to USD 130,000. The final offer will depend on the candidate’s qualifications and experience, and the range applies to the labor market where the role is intended to be hired.

Location and Work Model

This is a remote-first role, with the option for hybrid work. New Engen supports distributed employees across the United States, while also having offices in Seattle, New York, and Northwest Arkansas.

The company currently hires full-time employees in Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin.

Important Hiring Notice

Be cautious of fraudulent job posts, consulting requests, or fake employment offers from suspicious sources that may try to obtain personal information or charge fees.

New Engen does not request application, processing, or training fees at any point in the hiring process.

Legitimate openings are shared through the company’s official careers page, and hiring communication is sent only by the recruitment team through email via its ATS, Greenhouse. The company does not use unsolicited text messages or the @newengen.online domain for hiring communication.

If you have any concerns about whether a message is genuine, contact peopleteam@newengen.com before taking any further action.

New Engen emphasizes job-search safety and support for candidates.

Closing Note

Applicants who are passionate about media and want to contribute to meaningful impact with a collaborative team are encouraged to consider this opportunity.