Junior Copywriter

Position overview

Nikki Beach Hospitality Group is seeking a Junior Copywriter to craft polished, brand-aligned content for its global collection of beach clubs, hotels, resorts, residences, restaurants, and lifestyle concepts. Based in Miami, Florida, this full-time role works in close partnership with the Global PR & Communications Director and broader marketing teams to produce copy that stays consistent across every customer and guest interaction.

The role suits a creative storyteller who is drawn to luxury hospitality, travel, lifestyle, and experiential branding. Success in this position calls for strong attention to detail, a collaborative approach, and the ability to balance multiple priorities in a fast-moving international environment.

Key responsibilities

• Write, refine, and proofread strong marketing and communications copy while preserving each brand’s distinct voice.
• Develop content for menus, seasonal offers, company magazines and gazettes, event write-ups, website content, newsletters, marketing materials, presentations, and promotional campaigns.
• Create copy for property launches, brand activations, partnership announcements, and lifestyle-led experiences.
• Tailor messaging for different audiences while keeping communication aligned across global locations.
• Coordinate website copy revisions with Marketing, Digital, and Operations teams.
• Partner with the Digital Marketing team to improve website copy for search visibility and a better user journey.
• Regularly audit web content to maintain accuracy, consistency, and alignment with brand standards.
• Own and maintain the editorial calendar for corporate marketing activities.
• Support the creation of content for internal presentations and brand announcement communications.
• Ensure all written output reflects the group’s luxury positioning and identity.
• Work with PR, Marketing, Social Media, Graphic Design, and destination teams on integrated campaign delivery.
• Gather information from property teams and turn operational updates into engaging marketing narratives.
• Review creative assets so that all messaging supports campaign goals.
• Keep tone, grammar, style, and brand language consistent across all written deliverables.
• Follow established brand guidelines and editorial standards in every piece of copy.
• Research market trends and competitor messaging to keep content fresh and improve quality.
• Help maintain content templates and editorial best practices across the organization.

Requirements

• A bachelor’s degree in Communications, Journalism, Marketing, English, or a closely related discipline.
• About 2 to 3 years of professional experience in copywriting or content development, ideally in hospitality, travel, luxury, lifestyle, or consumer-focused brands.
• Excellent writing, editing, and proofreading abilities.
• A solid grasp of brand voice and narrative-driven storytelling.
• Hands-on experience creating copy for digital channels, websites, email campaigns, and print materials.
• Working knowledge of SEO copywriting principles.
• Strong planning and time-management skills with the ability to handle several deadlines at once.
• A creative, detail-focused mindset.
• Proficiency with Microsoft Office and Canva is considered a plus.

About the company

Nikki Beach Hospitality Group was founded by Jack and Lucia Penrod and is known for its barefoot-luxury approach to hospitality. The brand develops distinctive lifestyle experiences across beach clubs, hotels, resorts, residences, dining concepts, and pop-ups around the world. With a 25-year legacy and continued expansion into new concepts such as Lucia (introduced in 2024) and Maison Mer (launched in 2025), the company offers an environment shaped by growth, international reach, and memorable guest experiences.

Why this role stands out

Team members have the opportunity to contribute to a respected global hospitality group while building experience across high-profile destinations. The position offers exposure to international work, room for career growth, and the chance to help shape the future of luxury hospitality through compelling storytelling and brand communications.