Brand Manager

Company Overview

WYLD is a hospitality brand built around outdoor inspiration and global landscapes. It is aimed at travelers who treat adventure as part of their everyday lifestyle, not just an occasional pursuit. The brand’s experience philosophy combines movement, discovery, and comfort, while the team culture encourages curiosity, a connection with nature, and memorable guest interactions.

Role Summary

As Brand Manager, you will lead the planning and delivery of brand initiatives that reinforce WYLD’s presence in the hospitality and lifestyle space. This is a full-time, on-site position based in Dubai. You will work closely with marketing, design, and operations teams to keep the brand identity aligned across all guest-facing channels and experiences. The role also involves tracking market movements, interpreting customer feedback, and using insights to improve messaging, campaigns, and overall brand expression.

Key Responsibilities

You will guide the creation of brand campaigns, oversee content and creative direction, and help maintain a consistent visual and verbal identity across every touchpoint. You will also coordinate partnerships and collaborations, support the rollout of new properties or experience offerings, and ensure all brand activity stays coherent and impactful. In addition, you will use research and performance data to shape decisions and identify opportunities for brand growth.

Qualifications

• Hands-on experience in brand management, marketing, or hospitality, ideally within travel or lifestyle-oriented brands.
• Strong ability to build brand positioning, strategy, and narratives that can be translated into campaigns and guest experiences.
• Proven experience working with cross-functional teams and managing projects alongside creative, digital, and operations stakeholders.
• Capability to apply market research and data analysis to guide decisions, track performance, and spot new opportunities.
• Excellent English communication skills, both written and spoken; knowledge of additional languages is beneficial.
• Comfortable working on site in Dubai in a dynamic, guest-centric environment, with strong planning and time-management abilities.
• Bachelor’s degree in Marketing, Business, Communications, Hospitality Management, or a similar discipline; certifications are an added advantage.
• Strong interest in travel, adventure, and outdoor-led hospitality, paired with a customer-first mindset.

Additional Information

This role is full-time and based onsite in Dubai, Dubai, United Arab Emirates.