Customer Relationship Management Manager

Role overview

Lynon is hiring an experienced CRM Manager with a strong background in iGaming. This position is centered on creating, improving, and expanding CRM communications that strengthen player engagement, retention, and lifetime value across several channels.

Key responsibilities

• Take full ownership of CRM campaigns in Customer.io, including email, push notifications, in-app messages, and SMS when relevant.
• Create and refine automated customer journeys for onboarding, retention, reactivation, and churn reduction.
• Build audience segments based on player behavior, lifecycle stage, and customer value.
• Work closely with Product, Marketing, BI, and Tech teams to ensure CRM efforts support wider business goals.
• Configure and monitor event tracking, triggers, and data pipelines within Customer.io.
• Measure campaign results such as open rate, click-through rate, conversion, retention, and lifetime value, then turn findings into practical recommendations.
• Run A/B tests on messaging, send timing, and delivery channels to improve overall performance.
• Make sure all CRM communication follows iGaming compliance rules and responsible gaming standards.
• Keep CRM messaging accurate, personalized, and localized whenever required.

Requirements

• At least 2 years of experience as a CRM Manager within the iGaming sector.
• Hands-on exposure to bonus structures, promotional campaigns, and gamification features.
• Strong knowledge of player lifecycle management, retention tactics, and engagement approaches used in iGaming.
• Practical experience with segmentation, automation, and behavioral triggers.
• Comfort working with metrics, reporting tools, and performance dashboards.
• Ability to manage large datasets and coordinate with BI or analytics teams.
• High attention to detail and a disciplined approach to campaign execution.
• Strong English writing and communication skills.

Preferred qualifications

• Basic SQL skills or familiarity with data querying.
• Experience using Customer.io.
• Exposure to other CRM or marketing automation platforms.
• Understanding of A/B testing methods.

Additional information

This role is based in Yerevan, Armenia and is offered as a full-time onsite position.