Business Development Manager

Role overview

XCMG Group is looking for an accomplished Business Development Manager in Riyadh, Saudi Arabia to expand sales and strengthen the market presence of its Aerial Work Platform (AWP) product range. This position focuses on building new business across selected European territories, developing strategic customer relationships, and converting opportunities into revenue.

Core responsibilities

• Develop the AWP business in the assigned region by identifying prospects and securing new customers.
• Create yearly sales strategies and carry them through to meet defined company targets.
• Nurture relationships with major accounts to move projects toward closure and purchase orders.
• Work closely with technical support and delivery functions to keep projects moving smoothly.
• Handle the complete commercial cycle, from bidding and pricing through to contract discussions and final negotiation.
• Share market developments, competitor activity, and regional insights with headquarters and management on a regular basis.

Requirements

• At least 3 years of sales experience in the Aerial Work Platform industry.
• Strong familiarity with the European customer base, including construction companies, rental businesses, and municipal organizations.
• Advanced English skills sufficient for professional day-to-day communication.
• Demonstrated ability to open new markets independently, along with resilience and willingness to travel frequently.
• Experience in construction equipment, rental services, or industrial solutions will be considered an advantage.

Additional information

This role is based in Riyadh, Saudi Arabia and is focused on regional growth for the European market. The role requires a candidate who can work independently while coordinating with internal teams and external clients to support business expansion.