Associate Media Planner

About the Company

Blend is a leading provider of AI-enabled services that combines data science, technology, and human expertise to help clients achieve meaningful outcomes. The company focuses on solving complex problems through a blend of people, strategy, and artificial intelligence, with an emphasis on innovation and measurable value.

Role Overview

This position supports an out-of-home (OOH) advertising platform that helps brands and agencies plan, purchase, and evaluate OOH campaigns across a wide network of vendors and formats. The environment is fast-moving, lean, and guided by a high standard of quality for every campaign.

The team is seeking a motivated OOH Media Planner who will contribute to the planning and execution of campaigns for different clients and industries. This is a practical, hands-on role for someone looking to strengthen planning capabilities, improve analytical thinking, and become highly proficient with the platform used for planning.

Key Responsibilities

• Assist with OOH campaign planning from audience research and market identification through proposal creation and execution support.
• Create and update campaign plans, cost estimates, and performance reports using internal systems.
• Study target audiences and interpret their traits, behaviors, and media consumption patterns.
• Work closely with account managers, clients, and creative partners to ensure strategies and objectives stay aligned.
• Gain strong working knowledge of the planning platform and share useful product feedback with senior colleagues.
• Coordinate with OOH media vendors and support negotiation efforts under senior guidance.
• Handle several active campaigns at the same time while staying on top of internal and client deadlines.

Requirements

• 1 to 3 years of experience in OOH planning or a broader media planning function.
• Understanding of major OOH formats such as billboards, transit, experiential, and digital out-of-home, and how they fit into wider media strategies.
• Practical familiarity with audience and measurement tools such as GeoPath, Nielsen, Google Analytics, or similar platforms.
• Strong coordination skills and the ability to manage competing deadlines effectively.
• Strong written and verbal communication skills, including presentation delivery and cross-functional collaboration.
• Comfort using spreadsheets and browser-based planning tools.
• Analytical mindset with interest in data, reporting, and campaign performance.
• Ability to work Eastern Time hours.

Nice to Have

• Experience supporting integrated media planning across digital and OOH channels.
• Exposure to campaign measurement, evaluation, and attribution approaches.

Additional Information

All applicant information will be handled confidentially in line with EEO guidelines.