MINI Sales Manager

Role overview

BMW Group Asia is seeking a MINI Sales Manager to help expand the MINI brand across East Asia. This is a regional, business-focused role suited to someone who is commercially minded, enjoys shaping market performance, and can create measurable impact through strong partner and stakeholder management.

What you will do

• Take ownership of MINI sales results across the designated East Asia markets, including wholesale, retail, profitability, and cost objectives.
• Guide dealer and market performance by setting business plans, tracking key performance indicators, enforcing pricing discipline, and ensuring customer-oriented execution.
• Work closely with finance, sales planning, and market teams to roll out sales initiatives and commercial programs.
• Coordinate product launches, retail promotions, and market campaigns with cross-functional colleagues.
• Ensure compliance with BMW Group standards while serving as a trusted commercial partner to dealers and internal stakeholders.
• Help sustain long-term growth by spotting opportunities to improve performance, profitability, and customer satisfaction.

What we’re looking for

• A degree in Business, Engineering, Marketing, Communications, Management, or a similar field, or equivalent hands-on experience.
• About 3 to 5 years of relevant experience in sales, marketing, digital, or regional business steering functions.
• Strong capabilities in planning, analysis, and stakeholder coordination, with the ability to work effectively across varied regional partners.
• A proactive, commercially focused, and adaptable mindset, with the resilience to perform in a fast-moving environment.
• Experience in the automotive sector is beneficial.

Additional note

If you are motivated to drive MINI’s regional growth, this opportunity could be a strong fit.