General Manager (Germany)

About Fresha

Fresha is an AI-driven operating system built for the beauty, wellness, and self-care sector. It serves salons, barbers, spas, medspas, fitness studios, and health practices by connecting consumers and businesses through one platform.

The company supports more than 140,000 businesses and 450,000 stylists and professionals around the world, with over 1 billion appointments processed so far. Its global presence includes headquarters in London and 15 offices across North America, EMEA, and APAC.

Through Fresha’s marketplace and business software, customers can find, book, and pay for services, while partner businesses can manage appointments, point of sale, customer information, marketing automation, loyalty programs, inventory, and team operations. The platform also helps drive bookings and marketing results through mobile apps and integrations with major platforms such as Instagram, Facebook, and Google.

Role Overview

Fresha is seeking a General Manager to lead growth in Germany and the wider DACH region. This position reports to the General Manager of France and works closely with senior leadership to expand the German team and strengthen the business across the region.

The role focuses on commercial growth, exceeding partner expectations, and shaping a regional plan that supports the company’s go-to-market strategy. It suits someone who thrives in a fast-moving environment, works well with minimal direction, and wants to make a meaningful impact.

Key Responsibilities

Team building, performance leadership, and regional planning are central to this role. The successful candidate will recruit and develop a high-performing local team, guide sales professionals, and create strong relationships with salon chains and multi-site operators, including those currently using competitor platforms.

The position also requires setting clear performance targets, monitoring conversion and funnel performance, and ensuring efficient use of HubSpot to improve team productivity and visibility. In addition, the General Manager will design and execute country and regional sales strategies, oversee the full sales cycle, deliver accurate forecasting and reporting, and standardize operational processes covering pipeline management, discount approvals, payment processing, hiring, and training.

Additional Information

Fresha promotes an inclusive workplace where people from all backgrounds are welcomed and supported. Applications are reviewed fairly, and the company does not discriminate on the basis of race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or other protected characteristics applicable in the hiring location.

Applicants who need accessibility support during interviews or after joining are encouraged to share their requirements so appropriate adjustments can be made. The hiring process may also involve the use of AI-based tools to assist with application review, resume analysis, and signal checking, while final decisions remain with human recruiters.

Compensation

The role offers an annual on-target earnings range of €150,000 to €180,000.

Work Environment

This is a full-time, onsite position based in Berlin, Germany, within a dynamic and fast-paced growth setting.

Ideal Profile

The right candidate is highly entrepreneurial, data-driven, proactive, and comfortable building from the ground up in a high-growth environment. Strong stakeholder management, problem-solving ability, commercial leadership, and a hands-on team-oriented approach are important for success.