Director - Brand Communications

Role overview

This position is responsible for steering the firm’s brand across a broad international footprint, creating a clear market position and a commercially grounded story that stays consistent across more than 20 markets. It shapes the organisation’s outward presence and makes sure the same brand approach is reflected in campaigns, content, and client interactions. The role also oversees how brand investment is deployed across regions so that execution remains practical, aligned, and commercially effective across every channel.

The ideal candidate will have experience leading a brand repositioning at enterprise or firm level, strong editorial judgement, and the ability to turn strategy into persuasive narratives that resonate across different markets and cultures.

Brand strategy and narrative

• Take ownership of the firm’s positioning and overall enterprise story across all markets.
• Create the messaging structure that supports campaigns, content, and client-facing communications.
• Maintain the brand framework, naming approach, and visual identity standards.

Activation and delivery

• Convert brand strategy into practical outputs that local markets can use right away.
• Integrate the brand into priority campaigns and client experiences across regions.
• Direct how the brand appears across web, paid media, social channels, proposals, and events, ensuring a consistently strong standard of delivery.
• Own sponsorships and strategic events as part of integrated campaigns, with accountability for pipeline contribution and commercial results.
• Manage senior relationships with external partners and rights holders.

Governance and integration

• Define and uphold brand governance expectations across every touchpoint.
• Develop usable tools, frameworks, and guidance that allow markets to apply the brand without needing central approval.
• Lead the brand work for mergers and acquisitions integration, ensuring consistency and clarity at both firm and market level.
• Serve as the most senior escalation point for brand and reputation issues.

Communications, reputation and employer brand

• Help shape the earned media agenda in collaboration with the Communications team.
• Develop and refine the employer brand with P&C, ensuring it aligns with the firm’s positioning and growth plans.
• Maintain a consistent story across public relations, thought leadership, recruitment, and internal communications.
• Align the employee value proposition with the external brand across all markets.

Insight and performance

• Turn brand and perception insights into concrete actions that strengthen market performance.
• Set measures of success for brand activation, including engagement, pipeline impact, and consistency of execution.

Leadership and influence

• Lead and grow a multinational brand team spanning the US, Europe, and India.
• Provide clear direction and standards to ensure high-quality, consistent delivery across regions.
• Represent the firm in global brand forums and contribute to enterprise-wide strategy.
• Support markets in balancing global consistency with local relevance.

Skills and experience

• A bachelor’s or master’s degree in Marketing, Communications, or a related discipline.
• At least 12 years of senior brand leadership experience at enterprise scale.
• A track record of leading brand repositioning from strategic planning through market rollout.
• Strong practical knowledge of brand architecture, including portfolio design and naming.
• Excellent commercial storytelling ability, with the skill to simplify complex ideas into persuasive messages that influence clients and action.
• Deep PR and earned media experience, with a strong understanding of how these channels support brand strategy.
• Strong judgement in reputation management, including sensitive and complex situations.
• Experience working across multiple markets while balancing consistency with local relevance.
• Experience guiding brand through organisational change, including M&A integration.
• A commercially minded approach to sponsorships and events, with clear focus on return.
• Ability to use data and insight to guide decisions and turn findings into practical action.
• Comfort working in a complex matrixed organisation and influencing stakeholders without direct authority.
• Experience operating across time zones and cultures with strong stakeholder management.
• Willingness to travel as needed.

About Grant Thornton Ireland

Grant Thornton Ireland is nearing 3,000 people across 9 offices in Ireland, Isle of Man, Gibraltar, and Bermuda. Through a global network spanning 149 countries and 73,000 people, the firm combines local knowledge, national expertise, and international reach to help clients succeed wherever they operate.

The organisation positions itself as a trusted advisor that builds relationships, supports better decision-making, and helps a wide range of clients—from public sector bodies to regulators, financial institutions, and businesses—tackle the issues that matter most. The firm’s approach is to build the future rather than simply predict it.

Career environment

Grant Thornton describes its workplace as one that values fresh thinking, collaboration, inclusion, and diversity. The firm aims to offer a more supportive and flexible environment with more opportunities to grow and help shape client outcomes. It encourages people to bring their authentic selves to work and values experience, individuality, and professional development.

Growth and development

The organisation emphasises learning and development throughout an employee’s career, with a focus on helping people strengthen their skills, knowledge, and experience over time.

Benefits

The company notes that it offers a generous benefits package, with further details available through its benefits information. It also highlights a recognition culture designed to celebrate success through its internal Shout Out recognition scheme, which can be used to thank colleagues, recognise special occasions, and reward exceptional contributions.

Equity, diversity and inclusion

Grant Thornton states that it provides equitable opportunities for all colleagues and places equity, diversity, and inclusion at the centre of its culture. The firm values varied perspectives, believes diverse teams improve decision-making and service quality, and encourages individuality, integrity, and authenticity in day-to-day work.

Reward and recognition

The organisation says its reward and benefits approach is intended to help people flourish and support a healthy lifestyle. Recognition is positioned as an important part of the workplace culture, with achievements and positive behaviours celebrated through its recognition programme.

Additional information

Location: Dublin, County Dublin, Ireland. This is a full-time onsite role. No vacancy count, salary details, start date, or application deadline were provided in the source.