Senior Creative (Social)

About the role

This role is for a highly culture-aware Senior Social Creative who will help drive a major account with work that speaks to Gen Z and Millennial audiences. The position calls for someone who understands creator-led thinking, can connect social ideas to business outcomes, and can work closely with Strategy, Production, and Account Leadership to strengthen the overall creative standard.

Key responsibilities

• Build ideas designed specifically for TikTok, Meta, and YouTube, ensuring they feel native to each platform and grounded in current culture.
• Keep the quality of both visual and written craft consistently strong, while staying informed about new social behaviours, trends, and technology.
• Guide designers, editors, and creators so concepts are executed with polish, clarity, and creative precision.
• Confidently pitch and explain concepts to stakeholders, clearly showing the cultural relevance and strategic value of each idea.
• Work in sync with Strategy, Account Leadership, and Production to deliver campaigns and projects efficiently, on schedule, and within budget.
• Coach and support junior creatives, encouraging experimentation, courage, curiosity, and high standards.
• Help shape broader agency initiatives that expand what socially-led creativity can achieve.

Experience and skills

The ideal candidate brings 5–7+ years of experience in creative roles at established digital or social-first agencies. They should have a strong record of producing social ideas that spark conversation and contribute to culture, along with excellent storytelling and presentation ability. A deep understanding of online culture, creator trends, and emerging platforms is essential, as is the ability to shape a brand’s visual and verbal identity across both art direction and copywriting. The role also requires someone who can mentor others, give clear creative direction, and manage several projects and deadlines with a proactive, adaptable mindset.

About the company

We Are Social is a global creative agency built around social thinking, with strong expertise in social media and influencer marketing. The company has more than 1,200 social specialists across 15 offices worldwide, using social insight to create business value. The Sydney team is described as diverse, close-knit, and deeply focused on culture and creativity, helping brands become part of the conversations their audiences already care about and building ideas that people want to discuss.