Sales Manager - Florida

Role overview

This is a senior commercial leadership opportunity in Florida, focused on expanding market share and accelerating revenue in a regulated beverage segment. The role blends strategic planning with hands-on field execution across distributor and retail channels. You will build durable commercial relationships with wholesalers, retailers, dispensaries, and major accounts while helping strengthen brand visibility in a competitive environment. Close collaboration with marketing and compliance teams is a core part of the job, along with leading a regional team and using market insights to guide growth decisions.

This position is being handled on behalf of a partner organization, which will manage the application review process and all subsequent hiring steps.

Key responsibilities

• Create and carry out a Florida-wide sales plan to deliver and surpass revenue and distribution goals, with a focus on strong market coverage and long-term growth.
• Develop trusted, performance-driven relationships with distributors, wholesalers, dispensaries, retailers, and other strategic accounts.
• Spot and pursue new commercial opportunities that expand brand reach and product availability across important sales channels.
• Lead a regional sales team, setting clear goals, encouraging ownership, and coaching the team to consistently perform at a high level.
• Partner with marketing teams on trade programs, in-store activations, and promotional campaigns that improve consumer engagement.
• Make sure all activity follows the relevant regulations, and help channel partners understand product value and changing industry expectations.
• Track competitor moves, market changes, and account performance, then turn those observations into actionable commercial decisions.

Experience and requirements

• At least 7 years of experience in beverage sales, ideally in adult beverages or regulated cannabis-related categories.
• A solid history of growing business through distributor and retail networks in regulated markets.
• Established connections within Florida wholesalers and retail channels are a strong advantage.
• Good knowledge of compliance rules tied to THC or other regulated beverage products.
• Proven ability to coach, guide, and strengthen sales teams.
• Strong analytical ability, including interpreting market data and converting it into practical action.
• Willingness to travel regularly throughout Florida.

Benefits and working style

• Pay that is competitive and tied to experience and performance.
• The chance to join an innovative and fast-growing beverage category.
• A high-ownership leadership role covering an important U.S. market.
• A collaborative, mission-focused environment.
• Room for career growth as the organization scales.
• Field-based flexibility with frequent regional travel.
• The opportunity to help shape market strategy and expansion plans.

Additional information

This is a full-time, onsite position in the United States, with Florida as the focus market. The role is best suited to a commercially driven leader who is comfortable operating in a fast-moving, regulated, growth-oriented environment. The hiring process and next steps are managed by the partner company. Applications are reviewed using a matching process that helps identify candidates whose backgrounds align with the core requirements. Personal data may be processed for candidate evaluation and shared with the employer as part of the recruitment process, in line with applicable data protection rules. AI tools may support parts of the review process, but human judgment remains the final decision-maker.