Marketing Coordinator

About Inception Marketing

Inception Marketing is a rapidly expanding marketing consultancy that helps businesses understand and achieve high-impact marketing. Rather than operating as a traditional agency, the company works as an outsourced marketing team and a fractional marketing function for its clients. Its work is concentrated in the IT and technology sector, partnering with MSPs, ISVs and SIs to support their growth through marketing strategies built around measurable business outcomes and ROI.

Role Overview

The business is looking for a Marketing Coordinator to support the delivery of marketing campaigns for its clients, most of whom operate in IT and tech. This role is suited to someone with a few years of practical marketing experience who is ready to take on more responsibility in campaign execution. The position is described as casual and is expected to be around 24 to 30 hours per week.

What You Will Do

You will work closely with the Marketing Manager to keep campaigns progressing smoothly and delivered to a strong standard. The role focuses on hands-on delivery across email, social media, landing pages and content, along with coordination of campaign assets from brief stage through to execution. You will also help with planning, reporting, optimisation, research into industry marketing trends, and the use of marketing tools such as HubSpot, LinkedIn and social scheduling platforms.

Additional tasks may include creating newsletters, preparing communications for clients and the company, supporting ad hoc client needs such as surveys and packaging marketing materials, and reinforcing the company’s values, culture and performance expectations through your day-to-day behaviour.

Key Performance Expectations

• Deliver campaign assets and campaign activities on schedule and to a high standard.
• Support the Marketing Manager with email, social and content execution.
• Research marketing trends within the IT and technology sector and share practical findings.
• Contribute positively to the workplace culture.

Candidate Profile

The ideal applicant will be organised, accountable and comfortable balancing multiple priorities across different clients. You should be confident in executing marketing activity across common digital channels, eager to keep learning, and interested in the technology industry. The company values a direct, no-fluff communication style that connects marketing tactics to business results.

Workplace Culture and Values

Inception Marketing describes its culture as collaborative, curious and outcomes-driven. Team members are expected to act with honesty, stay focused on results, offer tailored solutions and think with an outcomes-first mindset. The team also values people who are inquisitive, willing to challenge ideas constructively and enthusiastic about technology.

Additional Information

The organisation offers a hybrid working environment, with in-person overlap for learning from senior leaders while also allowing flexibility to work from home. It also mentions ongoing learning opportunities, networking support and mentorship from a Marketing Manager as part of the development experience.

Application Notes

Applicants should submit a CV and a short statement explaining why they would be a strong fit for the role. Only candidates with the right to work in Australia will be considered.