Founding Designer

About Leap

Leap is a rapidly expanding benefits platform and a trailblazer in employer specialty pharmacy. The company is changing how costly, life-changing treatments are accessed and funded so that patients can receive the care they need while employers get a more equitable solution.

Specialty medications and infusion therapies account for close to 10% of total healthcare spending and continue to be the quickest-rising expense for employers. Leap addresses this issue by removing hidden pricing markups, broadening access to top-tier infusion providers, and making therapy pricing and payment more transparent and fair.

The company works with many Fortune 500 organizations and leading TPAs. Every patient Leap supports drives immediate value through reduced costs, improved access, and stronger care outcomes. This is an opportunity to help reshape specialty care.

About the Role

Leap is looking for its first designer to shape how the brand appears to patients and their families.

This is a distinctive opportunity because Leap serves people at difficult moments: many are dealing with a new diagnosis, unfamiliar treatment, or a healthcare system that has already left them feeling uncertain. In that context, good design can help turn hesitation into action.

The initial focus will be member growth. You will help create campaigns and member-facing communications that introduce Leap, build confidence quickly, and make the next step feel straightforward. Over time, the role expands beyond campaign work to the full patient experience: how people learn about Leap, explore options, book care, prepare for treatment, remain engaged, and return when they need help again.

You should be comfortable moving between strategy and execution. On some days, you may map a patient journey or gather insight from a Care Guide about where members struggle. On others, you may design a landing page, refine a direct mail concept, improve messaging structure, or build a reusable pattern for the broader team. The work is highly hands-on, but the influence should extend across the company.

You do not need to be a copywriter, researcher, product manager, or front-end engineer. However, you should be an excellent creative partner to each of those disciplines: someone with strong judgment, refined visual taste, clear communication, modern production skills, and the ability to bring order to ambiguous problems.

What You’ll Do

• Set the standard for Leap’s patient-facing design across marketing, onboarding, education, therapy support, and reactivation so the experience feels trustworthy, human, and easy to follow.
• Shape the full member journey by partnering with Member Growth, care teams, clinical operations, product, and content to identify where patients are confused or dropping off, then improve those touchpoints across awareness, consult scheduling, onboarding, therapy support, adherence, and reactivation.
• Create the design infrastructure that helps quality scale by building patterns, components, templates, QA processes, AI-supported workflows, and production standards for web, email, direct mail, print, swag, educational content, and internal processes.
• Drive activation with performance-focused creative across direct mail, email, landing pages, paid media, multi-step funnels, and similar channels, with each choice tied to clarity, trust, conversion, and action.
• Translate complex healthcare information into clear, responsible experiences that are easier to understand without minimizing the seriousness of the subject or causing avoidable anxiety.
• Serve as both creative lead and hands-on maker by shaping briefs, guiding visual systems, improving message hierarchy, coordinating copy, illustration, motion, web, lifecycle, and vendor partners, while still producing polished, production-ready work yourself.

What We’re Looking For

• A well-rounded designer with strong instincts for patient or customer experience who can simplify complexity, reduce friction, earn trust quickly, and make the next step obvious for people making important decisions. Experience in lifecycle marketing, member engagement, patient education, or other high-consideration consumer contexts is especially relevant.
• Solid product, UX, and research instincts, including the ability to map journeys, organize information, design flows, speak with users and internal stakeholders, identify patterns, and turn qualitative findings into better experiences.
• Experience designing for growth and direct response, where outcomes are measured by conversion, activation, enrollment, response rate, lead generation, or another trackable action.
• Strong visual craft and message hierarchy, with clean, thoughtful, disciplined work that uses typography, layout, imagery, pacing, narrative, headlines, and calls to action to guide attention and encourage action.
• Ability to build systems rather than only individual assets, including reusable patterns, templates, standards, and workflows that make creative output more consistent, scalable, and efficient.
• Comfort with print, digital, and modern production requirements, including getting direct mail to press, launching landing pages, designing within email constraints, quality-checking assets, and collaborating effectively with vendors and channel owners. You should also be fluent in current design tools and have considered views on how AI is changing creative production.
• Confidence directing external creative partners. You should know how to brief agencies and contractors, review work clearly, protect brand and quality, and keep projects moving even when you are the only in-house designer.
• High ownership, humility, and comfort with complexity. You should be able to create structure from ambiguity, work quickly, explain your choices clearly, incorporate feedback across functions, and design for regulated, emotionally sensitive settings where precision and nuance matter.

Nice to Have

• Background in healthcare, benefits, insurance, pharmacy, financial services, or another regulated industry.
• Hands-on experience with HubSpot, Customer.io, Braze, Iterable, Mailchimp, Webflow, Framer, or similar lifecycle, marketing, and landing-page tools.
• Working knowledge of HTML/CSS, responsive layouts, accessibility, and real-world constraints for email and landing pages.
• Experience with motion, GIFs, video, illustration, or lightweight digital ad production.
• Experience improving creative workflows, templates, design systems, AI-assisted production processes, or campaign QA systems.

Additional Information

Leap is focused on building a standout company with meaningful impact, which requires energy, commitment, and sharp focus. Candidates who are excited by that kind of environment are encouraged to apply.

Leap is proud to be an equal opportunity employer and welcomes candidates from all backgrounds. The team is committed to building a workforce that reflects a wide range of perspectives, experiences, and identities.

Compensation

The salary range for this role is $140,000 to $190,000 per year.