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Digital Marketer
Accra, Greater Accra Region, Ghana · À temps plein
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- Expérience
- 2+ yrs
- Salaire
- —
- Ouvertures
- 1
- Publié
- il y a 2 heures
- Work mode
- Au bureau
- Éducation
- Bachelor's degree or HND
- Eligibility
- Candidates who hold a Bachelor's degree or HND in a relevant field and have at least 2 years of digital marketing experience, preferably in sports betting, gaming, or online entertainment, may apply.
- Resume
- Required to apply
Where you'll work
Description de l'emploi
About the Role
ILOT Bet is seeking an imaginative and results-driven Digital Marketer who has prior exposure to the sports betting space. This position focuses on attracting new customers, strengthening player engagement, boosting brand recognition, and delivering effective digital campaigns across several online channels.
Key Responsibilities
- Build and implement digital marketing plans aimed at improving awareness of the brand and bringing in new customers.
- Design, run, and refine paid campaigns on Meta, Google, TikTok, and other relevant digital platforms.
- Produce compelling content for social channels, websites, email marketing, and promotional materials.
- Oversee campaigns focused on acquiring, retaining, and reactivating players.
- Track performance with analytics tools and share regular reports on campaign results.
- Partner with the Customer Service and Business Development teams to highlight betting promotions, jackpots, and sporting events.
- Handle social media communities by answering customer questions and keeping engagement active.
- Plan and coordinate influencer collaborations and affiliate marketing efforts.
- Make sure marketing activities follow company rules and gaming regulatory requirements.
- Keep current with market developments, competitor moves, and new digital marketing tools and trends.
Requirements
- A Bachelor's degree or HND in Marketing, Communications, Business Administration, or a similar discipline.
- At least 2 years of digital marketing experience, ideally within sports betting, gaming, or online entertainment.
- Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Google Analytics, SEO, and email marketing.
- Strong ability in copywriting and content development.
- Experience using Canva or Adobe Creative Suite; basic video editing skills are a plus.
- Good analytical, communication, and organizational abilities.
- Comfortable working under pressure and delivering within deadlines.
- Interest in sports and familiarity with sports betting markets is strongly preferred.
Application Instructions
Applicants should email their CV and, where relevant, a portfolio with the subject line “Application for Digital Marketer – Sports Betting” to hr-gh@ilotbet.com.
Additional Information
Location: Accra, Ghana. Employment type: Full-Time. Application deadline: 26th June, 2026. Only shortlisted candidates will be contacted.