Digital & AI Manager (m|w|d)

About the role

The FC Bayern München digital team is looking for a motivated and inspiring colleague to help shape club-wide digital and AI initiatives. This full-time position in Munich offers the opportunity to contribute to one of the world’s most successful football clubs and to support both sporting and business goals through technology, innovation, and collaboration. The role focuses on driving digital transformation, advancing AI capabilities, and helping teams across the club work more effectively.

Key responsibilities

• Design, coordinate, and oversee digital and AI initiatives, topics, and projects across the club.
• Track developments, emerging technologies, and best practices in AI, as well as the club’s AI-related activities.
• Identify practical AI use cases together with business teams and support their implementation proactively.
• Run the Center of AI as the club-wide point of contact for all AI-related matters.
• Further develop the club’s enterprise AI solution, including coordination of external service providers.
• Assess and introduce club-wide AI tools such as LLMs, specialist AI software, and GenAI assistants as part of digital product development.
• Plan and deliver internal workshops, training sessions, and enablement activities on AI topics.
• Help shape AI governance and guidelines in close cooperation with the legal department.
• Manage selected digital projects such as OTT, MarTech, and Customer Service, including coordination of internal and external development teams.

What we are looking for

• A completed university degree in a field related to digital business, business informatics, media, or technology.
• Several years of experience leading digital projects, ideally in a digital company, consulting firm, or agency.
• Strong interest in technology and AI, along with practical experience using AI use cases and digital tools such as LLMs, automation tools, or content tools.
• Solid understanding of modern digital product and tool landscapes.
• Strong analytical, conceptual, and communication skills, plus enjoyment in working with multiple stakeholders.
• High level of initiative, strong teamwork, and a willingness to actively drive change.
• Excellent written and spoken German and English skills.

Application requirements

Applicants must submit a complete application package containing a cover letter, résumé, and employment and degree certificates. Only complete applications can be considered. Applications are accepted exclusively via the designated application button.

About the employer

FC Bayern München is one of the most successful football clubs in the world and stands for stability, sustainability, success, and quality beyond the pitch. The club offers diverse career paths and entry opportunities, with a culture that encourages team spirit, responsibility, and proactive action.