Performance Marketing Manager

About the Role

CloudTechX is a blockchain-enabled financial technology platform focused on over-the-counter (OTC) trading and settlement services. The business is built around fast and compliant AUD settlement for leading crypto assets including BTC, ETH, USDT and USDC, backed by infrastructure designed for institutional use.

The company is hiring a Performance Marketing Manager to help generate high-quality institutional leads, improve acquisition efficiency and support revenue growth through digital performance campaigns.

Performance Marketing Strategy and Execution

• Design and roll out end-to-end performance marketing plans across paid search, social advertising, display and retargeting channels.
• Control campaign spend and continually refine performance to achieve the strongest possible return on investment.
• Create robust tracking systems that record important user actions and interactions.
• Run structured A/B experiments to lift conversion performance over time.
• Review acquisition funnels to uncover areas where results can be improved.

Analytics and Reporting

• Convert key marketing measures such as customer acquisition cost, lifetime value and conversion rates into practical actions, and build dashboards that clearly communicate performance.
• Develop audience segments that help reach the right customers.
• Create reporting dashboards that visualise campaign performance and keep stakeholders informed.
• Apply advanced targeting and segmentation methods across marketing platforms.
• Collaborate with technical teams to improve landing page conversion rates.
• Use marketing automation tools to increase campaign efficiency.
• Stay current with new performance marketing tools, platforms and techniques.

Requirements

• At least 7 years of hands-on experience in performance marketing.
• Strong understanding of fintech, with sufficient blockchain knowledge to discuss it confidently.
• Genuine interest in both creative campaign work and data analysis.
• Proven history of delivering measurable marketing results.

Additional Information

This role is based in South Melbourne, Victoria, Australia and is expected to be performed onsite. No salary, stipend, application deadline, start date, duration or number of openings were provided in the source information.