Senior Sales Associate

About the Company

Coach is an international fashion brand established in New York in 1941. Guided by Creative Director Stuart Vevers and the bold, inclusive spirit of its roots, the company creates enduring products designed to help people express themselves.

Coach sits within the Tapestry group, a global portfolio of brands built around creativity, diversity, and inclusion. The organization places strong value on a workplace where varied perspectives and experiences help drive innovation, stronger customer connection, and shared success.

Role Overview

The Senior Sales Associate helps the store deliver strong results across sales, productivity, and customer service. The role uses Coach selling techniques and service training to meet personal performance goals while consistently providing a high-quality client experience. You will act as a visible representative of the brand and work to ensure customer expectations are not only met, but surpassed.

Key Duties

• Recognize how individual output contributes to overall store performance.
• Represent the brand with the right attitude and behavior on the sales floor.
• Apply selling approaches learned through company training, including omni-channel selling and virtual selling support.
• Keep energy levels high and maintain an active presence on the shop floor.
• Work toward and meet assigned sales targets on a consistent basis.
• Handle interactions with several customers at the same time when needed.
• Proactively identify customer needs and respond before issues arise.
• Deliver service in line with Coach Experience standards.
• Work collaboratively with the team and help colleagues perform at a high level.
• Support a team environment where people feel respected, included, and heard.
• Back company initiatives, follow management direction, and take ownership of excellent customer service.
• Maintain professional conduct and ethical standards at all times.

Requirements

• Prior experience in a luxury retail service setting is preferred; a mix of education and relevant experience may also be accepted.
• Strong awareness of current fashion trends and the competitive retail landscape.
• Practical experience using POS systems, iPad or laptop tools, mobile POS devices, and walkie-talkies, along with the ability to interpret price and release documents.
• Clear communication skills in both speaking and writing, plus the physical ability to move around the sales floor and handle moderate stockroom lifting and store-climbing tasks.
• Availability to work a flexible roster based on business needs, including weekends and public holidays.
• Interest in learning live-stream shopping methods, product presentation, feature and benefit demonstrations, and short-form video work with a social selling team.
• Awareness of social media and current trends across major platforms.
• Ability to encourage customer sign-ups for brand marketing and clienteling communications to support repeat business and loyalty.
• Comfort working in a fast-moving retail environment.
• Strong command of English for EU-based applicants.

Schedule

This position requires flexibility to meet business demand, including nights, weekends, peak trading periods, and busy retail days such as public holidays.

What the Employer Offers

• An inclusive, innovative, and enjoyable workplace.
• Opportunities for internal movement and career growth.
• One paid volunteering day each year, plus access to global volunteering projects.
• Training and development through the Ambassador Programme.
• Regular social activities.
• Equity, inclusion, and diversity initiatives, including employee resource groups and regional inclusion councils.
• Employee discount.
• Performance-based incentive programme.

Additional Information

This vacancy notice is intended as a sample of the role’s duties and does not list every performance expectation.

Equal Opportunity Statement

The employer is an equal opportunity and affirmative action organization. Hiring, promotion, compensation, transfer, training, discipline, and termination decisions are made based on job-related qualifications and are not influenced by protected characteristics such as age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or other legally protected status.

Compensation

The advertised full-time base pay range is €29,640.00 to €32,000.00 per year. For part-time arrangements, pay will be adjusted proportionally to contracted hours. Final compensation will be decided using objective, role-related criteria.