Marketing Activation Intern

About the Role

This opportunity sits within PUMA’s Cluster Central Europe team and focuses on trade marketing and marketing activation support. The position is based in Herzogenaurach, Bavaria, Germany.

PUMA values SPEED & SPIRIT, which for the company means being driven, vibrant, together, and authentic. The organization welcomes applicants of all genders and follows an equal-opportunity hiring approach.

What You’ll Do

• Assist the Cluster Central Europe Trade Marketing and Marketing Activation teams with planning and delivering performance campaigns, activations, account support, and brand touchpoints.
• Help organize campaign assets and marketing materials for both digital channels and point-of-sale needs.
• Support social media content production and contribute to campaign planning activities.
• Serve as a point of contact for the PUMA sales team, trade partners, and external agencies during project work and campaign execution.
• Coordinate across sales, partners, and agencies to keep projects moving smoothly and on schedule.
• Maintain CRM and customer databases and contribute to reporting and analysis tasks.
• Assist with presentation creation, campaign summaries, and preparation for conferences and events, including on-site support.
• Handle product/sample processing and shipping arrangements for activations and campaigns.

What You Bring

• You are currently enrolled for the full duration of the internship in business administration, sports economics, media management, management, sports science, or a related field.
• You have strong MS Office skills.
• You can communicate very well in both German and English, spoken and written.
• You work independently and keep your tasks well structured.
• You are committed, adaptable, and able to collaborate effectively in a team.
• You learn quickly and respond well to changing priorities.
• You bring creativity and a sharp eye for detail.
• Prior exposure to the sporting goods industry is an advantage.
• Preferred start date: 01.08.2026.
• Expected duration: 6 months.

Equal Opportunity Statement

PUMA states that it provides equal opportunities to all applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability, and does not accept harassment or discrimination in any form.

The company notes that every application is reviewed by real people, and that no automated systems or AI tools are used to make hiring decisions. AI may be used only for limited administrative tasks, such as interview scheduling, without affecting selection outcomes.

About PUMA

PUMA is a worldwide sports brand that designs footwear, apparel, and accessories for athletes and everyday consumers. The PUMA Group includes PUMA, Cobra Golf, and stichd, operates in more than 120 countries, and employs around 22,000 people globally.