Manager, Influencer & Social Creative

About Yahoo

Yahoo supports hundreds of millions of people around the world as they move toward their online goals through a suite of well-known products. For advertisers, Yahoo Advertising provides cross-channel solutions backed by strong data to help connect with audiences and drive outcomes.

About the Creative Lab

The Creative Lab team is at the center of Yahoo’s public brand expression. This fast-moving group of makers, strategists, and creative thinkers shapes how Yahoo is seen culturally. The team develops original social content and works with influencers and creators to create genuine audience connections.

Role Overview

Yahoo is seeking a highly culture-aware, deeply online creative professional to own influencer partnerships and social content development in the Manager of Influencer & Social Creative role. This position sits where brand, culture, and internet behavior meet, and it helps define how Yahoo appears across social channels by turning live cultural moments into content people want to interact with.

The role calls for a social-first mindset, strong meme fluency, precise writing, and the ability to execute quickly while maintaining creative quality. It requires someone who naturally thinks like a creator collaborator, spots trends early, and helps shape ideas that audiences want to join rather than simply consume.

Key Responsibilities

• Oversee influencer partnerships end to end, including creator selection, briefing, execution, and delivery of campaigns.
• Develop and refine creator briefs and make sure concepts are brought to life with a consistently high creative standard.
• Build trusted, collaborative relationships with influencers throughout the creative process.
• Work with Creative Lab colleagues and agency partners to produce Yahoo social content across formats such as short-form video, memes, written copy, reactive content, and campaign assets.
• Spot emerging trends, formats, and cultural moments, then convert them into practical ideas with speed and sound creative judgment.
• Blend lo-fi, social-native content with larger strategic storytelling that makes an impact.
• Collaborate across Communications, Brand Marketing, Product Marketing, Legal, and agency teams to launch campaigns.
• Contribute as a supportive creative partner who is comfortable exchanging feedback thoughtfully and respectfully.
• Appear on camera when needed.
• Use AI tools to speed up ideation, improve content development, and streamline creative workflows while preserving originality and quality.
• Follow Yahoo policies and exercise good judgment while working safely, inclusively, and reliably with others.
• Help protect business operations and brand integrity.

Qualifications

• At least 4 years of experience in social media management, content creation, and influencer management.
• Demonstrated success in creating and running creator-led campaigns with cultural relevance.
• Experience writing creative briefs and working directly with creators to produce strong content.
• Excellent writing and editorial ability with a well-developed sense of voice and tone.
• Strong understanding of internet culture, platform behavior, creator ecosystems, and changing social habits.
• Creative instincts paired with strategic thinking.
• Ability to work quickly while keeping work clear and high quality.
• Experience collaborating across functions and helping lead creative partnerships.
• A portfolio showing original thinking, strong execution, and measurable business results.
• A clear point of view on what makes content culturally relevant and what feels off-brand or forced.

Preferred Qualifications

• Background working for or alongside a major consumer technology or media brand.
• On-camera or creator experience, along with a practical understanding of what drives resonance.
• Exposure to social listening, analytics, and performance measurement platforms.

Work Requirements

This role may involve occasional travel and weekend work.

Work Model

Yahoo offers flexible hybrid work options. Most roles do not require regular office attendance, though you may occasionally be asked to join in-person events or team sessions. Advance notice will be provided so you can plan accordingly. If a role requires regular attendance at a Yahoo office or facility, the recruiter will confirm that detail.

Equal Opportunity and Accessibility

Yahoo is an equal opportunity employer and considers all qualified applicants without discrimination based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or other protected categories. Qualified applicants with criminal histories will be considered in a manner consistent with applicable law.

Yahoo is committed to accessibility for candidates and employees. If you need disability-related accommodation or accessibility support during the hiring process or employment, you may submit a request through the Accommodation Request Form or call +1.866.772.3182. Requests unrelated to disability support, including application follow-up, will not receive a response.

Inclusion at Yahoo

Yahoo believes diverse and inclusive teams make the company stronger and deepen its relationships with people. Its 11 employee resource groups help build belonging through programs, events, and fellowship that educate, support, and foster a welcoming workplace.

Compensation and Benefits

The pay range for this role is $82,125 to $171,250 per year, depending on location, skills, and experience. The compensation package may also include discretionary annual bonus opportunities or commissions. Benefits include healthcare, a 401(k), backup childcare, education stipends, and additional offerings.

Internal Applicants

Current Yahoo employees should use the internal career site to apply.

Additional Notes

The compensation details reflect a yearly range. This role may include incentive-based compensation. The job also requires adherence to Yahoo’s policies and standards for trustworthy, safe, and inclusive conduct.