Digital Marketing Manager

Role overview

We are looking for a seasoned, energetic Digital Marketing Manager to lead, execute, and improve digital campaigns across global trading websites. In this role, you will work alongside the Head of E-commerce and the Digital Data & Insights Manager, preparing weekly, monthly, and quarterly reporting plus business insights for wider teams.

You will help shape and deliver the wider digital marketing plan, including both brand-led and performance-led activity. The role is central to building strong customer engagement, increasing customer lifetime value, growing loyalty initiatives, and supporting commercial performance across international markets.

Core responsibilities

• Own the daily management and wider strategy for all digital channels, including PPC, CRM through email and SMS, affiliates, SEO, display, and paid social, with a strong emphasis on improving channel KPIs.
• Balance acquisition and retention priorities by monitoring performance against KPI targets, lifetime value goals, and broader growth objectives.
• Lead the retention roadmap by building plans to encourage repeat purchases, manage customer tier movement, and improve the global loyalty programme to drive stronger engagement and brand advocacy over time.
• Manage agency and partner relationships across PPC, paid social, affiliates, CRM, and SEO, ensuring campaigns deliver to strict ROI, ROAS, and LTV:CAC expectations.
• Work closely with the Brand Communications team to shape and refine paid social activity so that it complements organic content and aligns with the brand message.
• Take ownership of the weekly email and SMS plan, making sure communications are timed to key trading moments, customer groups, and wider brand activity.
• Guide the CRM roadmap and support the Junior CRM Manager with automated lifecycle journeys such as welcome, post-purchase, win-back, and loyalty reward flows, as well as email build, segmentation, and A/B testing.
• Partner with the Affiliate Network to uncover growth opportunities and strengthen relationships with high-value publishers.
• Produce detailed weekly and quarterly reports and share clear, practical insights on channel results, cohort lifetime value, and retention performance with the Digital Trade team and other stakeholders.
• Review sales data, customer behaviour, and competitor activity to support short- and medium-term planning and e-commerce decision-making.
• Take full responsibility for the digital marketing budget, performance tracking, and forecasting across all global regions.

Experience and skills required

This role requires at least 4 years of experience managing multi-channel digital marketing activity, with a strong record of success in SEO, SEM, CRM, and retention or loyalty marketing.

You should be confident using analytical and digital tools such as Google Ads, Google Analytics 4, Meta Ads Manager, ESP platforms such as Klaviyo, and loyalty software.

A strong analytical approach is essential, including the ability to interpret complex datasets, build cohort analysis, and use lifetime value metrics to inform budget decisions.

The right candidate will be highly organised, comfortable working to deadlines, and able to prioritise independently in a fast-moving environment.

Excellent communication and stakeholder management skills are important, including the ability to explain data clearly and win support for new initiatives or loyalty programmes across different teams.

You should also be an inventive, resourceful thinker and proactive problem solver who can adapt in a changing retail and e-commerce setting.

High-level proficiency in Microsoft Excel, including VLOOKUPs and pivot tables, and PowerPoint is required.

Additional information

Location: London Area, United Kingdom.

Employment type: Full-time, onsite.

No stipend or salary amount was provided in the source.

No opening count, start date, or application deadline was specified.