Demand Generation Lead

Role overview

This opportunity is being shared for a partner organization that handles all applications and subsequent steps. The employer is seeking a Demand Generation Lead in Germany to own strategic initiatives that convert market awareness into qualified pipeline growth.

This is a senior leadership role with broad influence across multi-channel demand generation. You will guide campaign strategy, oversee meaningful marketing spend, work closely with revenue-oriented teams, and lead specialists while keeping a hands-on role in execution and optimization. The position is designed for someone who wants to build scalable acquisition engines, test new growth ideas, and shape business decisions using performance data. You will work in a fast-moving international environment with direct exposure to senior stakeholders and clear impact on revenue outcomes.

Key responsibilities

• Define and run the full demand generation strategy across paid and organic channels, making sure it supports business growth goals.
• Plan, launch, improve, and report on campaigns across channels such as Google, LinkedIn, Meta, and other demand generation platforms.
• Manage, coach, and develop a team of marketing specialists, supporting both performance and professional growth.
• Spot, test, and refine new acquisition channels and growth initiatives that can increase pipeline volume.
• Work closely with Sales, Revenue Operations, Partnerships, and other teams to strengthen lead quality, conversion performance, and customer acquisition results.
• Control and optimize a substantial marketing budget to ensure resources are used efficiently and deliver strong returns.
• Review campaign outcomes, customer patterns, and funnel data to produce practical insights and strategic recommendations.
• Share results, forecasts, and growth opportunities with senior leadership and other stakeholders.
• Continuously experiment with messaging, audience targeting, creative assets, and channel approaches to improve effectiveness and scale.

Requirements

• At least 7 years of experience in B2B demand generation, growth marketing, or performance marketing, preferably in SaaS or another technology-led environment.
• Demonstrated ability to build, scale, and improve demand generation programs that deliver measurable business impact.
• Prior experience leading teams and combining leadership responsibilities with direct execution.
• Strong hands-on knowledge of paid media, especially Google Ads, along with familiarity with LinkedIn, Meta, content marketing, events, and regional targeting methods.
• Highly analytical mindset with the ability to interpret complex performance data and turn it into business actions.
• Experience managing sizable marketing budgets and improving performance across multiple channels.
• Good understanding of martech, attribution approaches, funnel analysis, and performance marketing practices.
• Excellent communication and stakeholder-management skills, with the ability to collaborate across functions.
• Fluent written and spoken German and English.
• Comfortable working in a fast-paced, growth-focused, international setting.

Benefits and perks

• Remote-first setup with the flexibility to work from anywhere in Europe or from regional office hubs.
• Flexible working hours to support work-life balance and personal productivity.
• Competitive compensation package.
• 28 days of annual leave, along with additional special leave and caregiving leave options.
• Monthly flexible benefits allowance for use on fitness, groceries, entertainment, lifestyle services, and more.
• Modern home office equipment supplied for remote working.
• Private pension plan contribution support for eligible employees in Germany.
• Dedicated budget for professional development, learning, certifications, and career advancement.
• Access to virtual and in-person events, team meetups, and annual culture-focused gatherings.
• Opportunity to collaborate with a diverse international team across multiple nationalities and European locations.
• Comprehensive mental health and wellbeing support, including counseling, therapy assistance, legal guidance, and financial wellbeing resources.
• Low-hierarchy, collaborative culture that encourages ownership, innovation, and growth.

Application and privacy information

Applications are reviewed through an AI-supported matching process designed to assess candidates quickly, consistently, and fairly against the role’s core requirements. Suitable profiles are shortlisted and passed to the hiring company, while interviews and other next steps are handled by their internal team.

By applying, you consent to the processing of your personal data for candidate evaluation and sharing relevant details with the employer, under legitimate interest and pre-contractual grounds in line with applicable data protection laws, including GDPR. You can exercise your data rights at any time, including access, correction, deletion, and objection.

Artificial intelligence tools may also assist with parts of the hiring workflow, such as resume review, response analysis, and identification of potential inconsistencies or verification signals. These tools support the recruitment team but do not replace human judgment, and final hiring decisions are made by people. For more information about data handling, you may contact the employer or recruiter directly.