Assistant General Manager - Marketing

Role Overview

This position sits within the commercial marketing function for Tata Realty And Infrastructure Ltd’s office and commercial portfolio. The focus is on generating leasing demand, supporting occupancy growth, strengthening asset branding, and sharpening market positioning. The role combines brand-building work with revenue-oriented marketing to improve visibility and differentiation across commercial properties.

Core Responsibilities

• Plan and execute lead-generation initiatives for commercial leasing, with the goal of building a healthy sales pipeline.
• Develop and maintain relationships with IPCs, brokers, and channel partners to support leasing outcomes.
• Create outreach and engagement plans aimed at attracting enterprise customers.
• Shape and roll out brand strategy for commercial assets in alignment with the company’s brand direction.
• Maintain a consistent visual and messaging identity across all assets and customer-facing touchpoints.
• Build storytelling angles that highlight strengths such as sustainability, design, experience, and location advantage.
• Improve on-ground branding, including site experience, signage, and the overall customer journey.
• Design integrated marketing plans for leasing campaigns across digital and offline channels.
• Prepare marketing materials such as pitch decks, brochures, virtual tours, and digital creatives.
• Coordinate with agencies, vendors, and production partners to ensure smooth campaign delivery.
• Carry out market research and competitor benchmarking to support strategic decisions.
• Track market trends in commercial real estate and workplace demand.
• Provide practical insights for pricing, positioning, and tenant targeting.
• Work closely with Leasing, Asset Management, Projects, Legal, and Finance teams to keep marketing aligned with business needs and project schedules.
• Serve as a link between corporate marketing and the business teams.
• Manage marketing budgets and ensure spending is used efficiently.
• Measure campaign performance, lead conversion, and return on investment.
• Prepare regular MIS reports and dashboards for leadership review.

Success Metrics

• Contribution to lead generation and leasing pipeline creation.
• Improvement in brand visibility and asset differentiation.
• Effectiveness of channel partner engagement.
• Campaign ROI and efficiency of cost per lead.
• Readiness of assets for client visits and marketing experience delivery.

Candidate Profile

This role requires a senior marketing professional with strong exposure to commercial real estate or B2B marketing. The ideal candidate should be comfortable operating in a fast-moving, multi-project environment and should bring a strong business mindset, high ownership, and excellent stakeholder management skills.

Experience

A minimum of 10 to 15 years of relevant experience is expected, preferably in commercial real estate marketing, leasing marketing, or B2B marketing. Experience with office parks, commercial properties, or Grade A real estate portfolios will be an advantage.

Education

A bachelor’s degree is mandatory. An MBA or PGDM is preferred.

Skills and Competencies

The role calls for a solid understanding of the commercial real estate ecosystem, including IPCs, brokers, and enterprise leasing. It also requires expertise in brand management, positioning, and campaign strategy, along with strong analytical thinking, effective communication, presentation ability, and cross-functional coordination.

Behavioral Competencies

The candidate should be strategic, commercially minded, execution-focused, collaborative, and capable of influencing stakeholders across teams.