2D Designer – Brand & Digital

Role overview

Imagination is seeking an experienced 2D Designer to develop memorable brand-led experiences for audiences and clients. The role sits within the Creative - 2D / Brand team in New York and focuses on turning ideas into visual work people can see, interact with, and remember.

You will contribute to projects for both global and local brands, shaping visual identities and campaign assets that span physical spaces, digital channels, content, presentations, events, and related touchpoints. The work is varied, fast-moving, and suited to someone who enjoys creative problem-solving and collaboration.

The team values curiosity, teamwork, and bold ideas. While work-life balance is supported, there may be periods during live events and production where flexibility beyond standard hours is required.

Responsibilities

• Partner with Creative Directors, Strategists, Producers, and other creatives to build strong brand experiences.
• Develop concepts, mood boards, creative directions, and early-stage ideas that help guide clients and internal teams.
• Confidently present design thinking and explain the reasoning behind creative choices.
• Carry concepts from initial exploration through to delivery and implementation.
• Create identity systems for experiential campaigns, exhibitions, activations, live events, and brand-led experiences.
• Deliver polished design work from concept development through final artwork and production.
• Design for a wide mix of outputs including environmental graphics, signage, presentations, digital and social content, print materials, branded assets, and campaign collateral.
• Contribute to digital experiences, including UI design and UX considerations for interactive touchpoints when needed.
• Prepare production-ready artwork with strong attention to detail and accuracy.
• Maintain and evolve brand guidelines so visual consistency is preserved across all applications.
• Build clear, persuasive presentations that communicate ideas visually and effectively.
• Work closely with producers, artworkers, and client-side stakeholders to ensure creative quality is carried through to final execution.
• Keep up with trends in design, branding, culture, technology, experiential work, motion, AI tools, and emerging creative practices.
• Share references, inspiration, and new ideas with the wider team.
• Continue developing skills and explore new methods for creating meaningful brand experiences.

Requirements

• 3 to 6 years of experience as a Graphic Designer, Brand Designer, Digital Designer, or Visual Designer in a creative, branding, experiential, or integrated agency environment.
• A qualification in Graphic Design, Visual Communication, Visual Arts, or a closely related creative field.
• A strong portfolio showing branding, graphic design, digital design, visual identity, experiential work, campaign design, and creative thinking.
• Advanced ability with Adobe Creative Cloud, especially Illustrator, Photoshop, and InDesign.
• Working proficiency in Figma.
• Experience producing artwork for both print and digital applications.
• Good understanding of UI design and UX principles.
• Experience building storyboards, concepts, and proof-of-concept visuals.
• Motion graphics or animation experience, especially in Adobe After Effects, is a plus.
• Strong grasp of typography, layout, colour, composition, and visual storytelling.
• Experience designing for events, exhibitions, retail spaces, activations, or experiential marketing is highly desirable.
• Excellent presentation and communication skills with confidence in client and team discussions.
• Strong organisation and time management skills, including the ability to handle multiple deadlines.
• Ability to work independently while contributing effectively in multidisciplinary teams.
• A proactive, adaptable, positive approach and a genuine desire to learn.
• Experience using AI-powered creative tools in the design workflow is welcomed.

Perks and benefits

• Opportunity to work on a state-of-the-art product for innovative brands.
• Learning and development support to help build professional growth.
• A lively and engaging workplace culture.
• Be part of a mission-driven team that values agility, integrity, and excellence.
• Chance to contribute to large-scale, high-impact projects from the start.
• Comprehensive paid time off benefits.
• Hybrid working arrangement with a minimum of 3 office days per week.
• Generous parental leave.
• Up to 4% safe harbor company 401(k) match.
• Comprehensive, low-cost health benefits.

Additional information

Department: Creative - 2D / Brand

Location: New York

Application deadline: 24 July 2026

Compensation: USD 80,000 to 90,000 per year

The organisation describes itself as The Original Experience Design Agency, founded more than 50 years ago and operating 13 global studios. Its work spans Consulting, Destinations, Content, and Live Events. Clients include Major League Baseball, Visa, Amazon, Ford, LVMH, Harley-Davidson, and Google.

The company’s working principles centre on curiosity, rigour, bravery, and respect. It also states a strong commitment to diversity, equity, and inclusion, and expects employees, partners, and suppliers to support a safe, empowering, and inclusive environment. These commitments cover race, religion, gender identity, age, sexual orientation, disability, veteran status, neurodiversity, socio-economic background, and indigenous identity.

Occasional flexibility outside standard working hours may be required during live events and production periods.