Manager Creative Studio

Role overview

The Manager Creative Studio is responsible for steering the creative vision and day-to-day creative delivery of HIA’s in-house studio. The position spans brand design, campaigns, content creation, social video, and selected on-ground brand activations. The goal is to keep the HIA brand visually strong, distinctive, and relevant across digital, physical, and social touchpoints, while ensuring ideas are practical for a live airport setting.

What you will do

• Define the studio’s creative direction, standards, visual principles, and execution priorities so brand expression remains distinctive, consistent, and high impact.
• Build a culture of experimentation and high-quality craft by coaching the team, encouraging fresh thinking, and maintaining strong brand discipline.
• Improve briefs and concepts by pushing beyond routine approaches and helping shape clearer, more compelling creative narratives.
• Track global developments in design, content, social storytelling, and destination branding, then translate relevant ideas into studio practice.
• Lead the creation of brand design and campaign look-and-feel by interpreting briefs, shaping concepts, and directing execution.
• Oversee integrated campaign asset development across digital, social, print, OOH, signage, and environmental formats.
• Protect brand consistency while adapting creative output for different audiences, channels, and moments.
• Serve as the senior creative point of reference for brand expression, advising stakeholders and reviewing visual applications.
• Direct content-led creative work, including social films, motion assets, short-form video, and visual storytelling for digital channels.
• Shape narratives, pacing, formats, and visual treatments to make content more engaging and channel-appropriate.
• Work with Brand, Marketing, Digital, Corporate Communications, and Internal Communication teams to improve reach, engagement, and brand perception.
• Encourage testing of new content formats and visual approaches within brand and quality parameters.
• Provide creative direction for selected on-ground activations and events, including visual concepts, layouts, and asset review.
• Make sure event visuals and messaging support wider campaigns and digital narratives.
• Lead, coach, and develop the Creative Studio team while setting clear expectations and performance standards.
• Prioritise briefs and manage workflow across campaign work, content demand, and team capacity to support timely delivery.
• Review and approve outputs for quality, consistency, brand fit, and readiness for release.
• Promote a collaborative studio culture built on open feedback, constructive challenge, and shared problem-solving.
• Partner with internal stakeholders to interpret briefs, align expectations, and develop integrated creative solutions.
• Present ideas clearly, explain creative rationale, and support stakeholder decisions and approvals.
• Coordinate with external agencies or production partners when specialist support or additional scale is needed.

Requirements

• Bachelor’s degree or an equivalent qualification, along with at least 8 years of relevant experience.
• Background in leading creative teams, studios, or substantial creative workstreams.
• Strong creative direction capability across brand design, campaigns, and content.
• Hands-on experience with social content, film, and motion-based storytelling.
• Ability to balance creative ambition with operational needs and stakeholder expectations.
• Strong leadership skills with the ability to coach and develop creative talent.
• Confident communication skills and the ability to explain and defend creative ideas.

Preferred experience

• Experience in aviation, travel, hospitality, or large destination brands.
• Exposure to experiential marketing or on-ground activations.
• Experience working in bilingual or multicultural environments.

Additional information

Job reference: 26000097

Location: Qatar, Doha

Job family: Corporate & Commercial

Closing date: 2026-07-17

This role is a temporary onsite position.

The role is attached to HIA’s creative operations and involves close collaboration across brand, marketing, digital, communications, events, and customer experience teams.