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About the Company

Zeroto1 is a social commerce and influencer marketing agency with 76 team members, headquartered in Orange County, California. The agency helps consumer brands at the $100M+ level grow through influencer partnership ads, TikTok Shop management, live shopping, and creator-affiliate communities.

Role Overview

This position is responsible for leading creative strategy across a portfolio of 5 or more brands, with the goal of developing influencer partnership ads that perform strongly.

Creative Research & Strategy

Identify winning hooks, selling angles, and creative concepts across TikTok, Instagram, and Meta by researching what is already driving engagement and conversions.
Review client ad accounts as well as competitor accounts to spot gaps, opportunities, and areas for improvement.
Align effective angles with each brand’s voice and market position before handing them off for production.

Briefing & Content Direction

Create clear, high-converting creative briefs that define the hook, angle, format, and call to action.
Develop content challenge briefs for creator communities to increase the volume of strong organic video submissions.
Spot organic content that has the potential to be turned into partnership ads and move it into the whitelisting workflow.

Influencer Collaboration

Partner directly with influencers and creators to produce organic and paid UGC that drives results.
Provide actionable, detailed feedback so creators can improve content quality with each round.
Build durable relationships with creators so high-performing talent continues to work with the brand.

Performance & Optimization

Take ownership of flighted partnership ad performance against ROAS, CAC, click-through rate, thumb stop ratio, and watch time.
Use creative and motion analytics tools to diagnose why content is underperforming and refine briefs accordingly.
Share regular performance updates, quickly pause weak concepts, and double down on the ideas that deliver results.

Requirements

At least 4 years of experience in performance creative strategy, paid social, or influencer marketing.
Strong ability to develop and brief ads for TikTok, Instagram, and Meta.
Hands-on experience using motion or creative analytics tools.
Direct experience working with influencers and creators on both organic and paid content.
Demonstrated ability to connect creative choices to ROAS, CAC, and click-through rate performance.
Comfort with reviewing both client and competitor ad accounts to uncover whitespace opportunities.

Creative Strategist