Tools Sales Representative

About the role

Sulco Tools & Equipment is looking for a Tools Sales Representative to help grow the business in Nelson. You’ll be responsible for supporting customers in your territory, building strong long-term relationships, and contributing to revenue and profitability in a fast-moving, supportive environment.

About the company

Sulco has been serving New Zealand’s automotive industry for more than 50 years. The business is known for importing, distributing, and backing some of the world’s leading tools and automotive equipment brands, supplying many of the country’s top automotive repair workshops. Sulco is part of the GPC Asia Pacific group, alongside well-known brands such as Repco and NAPA.

What you’ll do

• Look after an existing customer base while also finding new opportunities to win business
• Work with other GPC businesses to protect and expand market presence
• Plan weekly sales calls and customer visits to improve sales outcomes
• Keep customer records up to date and make sure stock levels align with customer demand
• Present current product ranges and seasonal offers to customers
• Prepare regular updates on sales results, competitor movements, and market opportunities
• Support a safe work culture by putting safety first and following safe practices at all times

Role requirements

This position involves physical tasks such as lifting, bending, climbing, and safe driving.

Who this role suits

We’re seeking someone with a solid background in sales and account management who is motivated by KPIs and targets. A strong interest in, or prior experience with, the automotive trade is important because the customers are experienced professionals in that field. You should be relationship-driven, comfortable in a busy environment, and confident discussing technical products and solutions.

Why join Sulco

• Recognition schemes and team-based incentives linked to performance
• An inclusive team culture where people are valued as part of the wider GPC group
• Ongoing learning and career development support
• Discounted team pricing across GPC AP businesses
• Support for working parents, including parental leave top-up
• Paid volunteer leave so you can contribute to your community or charity
• The chance to join a growing global business focused on leadership in the automotive aftermarket

About GPC Asia Pacific

GPC Asia Pacific is a major supplier of industrial and automotive aftermarket parts and services across the Asia Pacific region. Its portfolio includes brands such as Repco, NAPA, Sparesbox, AMX, STEDI, iMotion, McLeod Accessories, JTR, and Rare Spares. The company operates across retail and trade channels, with more than 500,000 products sold online and through over 500 stores in Australia and New Zealand, supported by over 5,000 team members and 12 distribution centres.

How to apply

Applicants should submit a CV along with a brief cover note explaining why they are a strong match for the position.

Additional information

• You’ll be working for one of the automotive industry’s best-known brands
• The company offers staff discounts across NAPA and Repco, plus other benefits

Equal opportunity statement

GPC is committed to hiring and managing people based on ability, achievement, experience, conduct, and other legitimate business reasons, and does not discriminate on the basis of protected characteristics.