Performance Marketing Assistant Manager

About the company

UNIQLO is evolving into a digitally driven retail business that centres decisions on customer needs and data. The company uses modern technology to build better products and sharper communication, with the marketing team serving as a major external touchpoint for its apparel range. Products such as AIRism and HEATTECH have become closely associated with everyday life in Singapore, whether for local use or travel, reflecting years of focused marketing effort.

About the role

This position sits within the marketing team and reports to the Digital Marketing Manager in Singapore. Based on interview results and relevant experience, the role may be scoped up to Assistant Manager level.

Key responsibilities

• Own the overall growth of Singapore digital traffic, as well as sales and revenue generated through digital channels.
• Set success measures and performance indicators for campaigns, then evaluate outcomes against wider business objectives.
• Plan digital marketing roadmaps and design key campaigns such as double-digit festival initiatives across social, SEM and SEO channels.
• Develop mid-term, seasonal, monthly and weekly plans to meet performance marketing targets.
• Prepare creative briefs for paid media activity across platforms such as Facebook, Instagram and TikTok.
• Work with agencies and internal stakeholders to make sure always-on and major paid media campaigns are executed correctly.
• Draft budgets and media briefs for agency partners.
• Support the management and optimisation of affiliate partnerships to help improve revenue.
• Help source new affiliates and maintain strong working relationships with current partners.
• Track campaign results and compile reporting across paid media and performance marketing platforms.
• Monitor key metrics including CTR, CPC, ROAS and conversion rate, and turn findings into optimisation actions.
• Review channel performance, report outcomes, and contribute to global best practice initiatives.
• Ensure online creative work follows established guidelines and standards.
• Strengthen and adapt the brand identity into clear, customer-facing content.
• Collaborate with cross-functional teams to align paid media activity with broader business goals.

Requirements

• At least 5 years of experience in paid media, digital marketing, or performance marketing.
• Hands-on knowledge of Google Ads, Meta Ads Manager, TikTok Ads Manager, and affiliate platforms.
• Strong ability to analyse campaign data and draw meaningful conclusions.
• Working knowledge of tracking and analytics tools such as Google Analytics.
• Ability to manage several projects at once in a fast-moving environment with strong project coordination skills.
• Highly results-driven with a strong focus on outcomes.
• Comfortable turning data insights into practical actions and improvement plans.
• Resourceful problem solver who is willing to challenge the status quo and work within operating constraints.
• Collaborative team player with a proactive, can-do approach.
• Strong communication and stakeholder management skills for working with internal teams and external partners.
• Detail-oriented with a high level of accuracy.
• Competence with Microsoft Excel, PowerPoint and Word, along with Google Analytics.

Additional information

The employer has indicated that, depending on interview outcomes and the candidate’s experience, the role may be considered at Assistant Manager level.