Area Sales Executive

Role Overview

This full-time on-site sales role is for a Territory Sales In-Charge based in Tonk, Rajasthan. The position sits within the Sales function and focuses on driving territory performance, strengthening distributor and retailer relationships, improving market execution, and supporting growth through effective channel management.

Key Stakeholders

• Internal: Sales Administration, depot teams, and quality functions.
• External: AW, AWSM, retailers, and wholesalers.

Educational Qualification

A graduate degree is required for this role.

Desired Competencies

• Market execution
• Business development
• Channel partner management
• Selling and negotiation

Core Responsibilities

• Deliver secondary sales targets and ensure territory-level achievement.
• Set objectives for AW and convert them into beat-wise targets for AWSM.
• Communicate goals clearly to AW and review progress on a regular basis.
• Monitor target progress periodically and take corrective action where needed.
• Manage AW relationships by aligning, supporting, and motivating them to achieve business goals.
• Ensure the required infrastructure and systems are in place for smooth operations.
• Serve as the commercial link between AW and Britannia Industries Limited.
• Coach, supervise, and assess AWSM performance consistently.
• Train AWSM on Britannia best practices, WOW standards, and the sales call process.
• Provide periodic performance evaluations and on-the-job support for territory-specific challenges.
• Maintain strong market service levels and grow business in both existing and new outlets.
• Ensure timely servicing at dealer locations and preserve strong dealer relationships.
• Increase both the depth and width of business at each dealer.
• Identify and develop new outlets within the territory.
• Carry out activations as directed by the ASM.
• Implement visibility and merchandising plans effectively.
• Follow plan-o-gram requirements and ensure compliance in the market.
• Execute primary and secondary merchandising activities.
• Support visibility rollout across the territory.
• Roll out new product launches, consumer promotions, and trade schemes.
• Operationalize new products through communication and sampling efforts.
• Communicate schemes effectively to AWSM to improve sell-in at dealer points.
• Track and review the performance of new products and schemes.
• Collect and report market intelligence, including competitor promotions, service days, off-take, pricing, launches, and visibility.
• Maintain proper records and system data, including PJP details and MIS reports.
• Support the Hub of UDAAN initiative.
• Act as Britannia’s representative for consumer complaints.
• Visit consumers to resolve quality complaints and share complaint status with the Quality team.

Additional Information

No stipend or salary amount has been disclosed in the source content. No vacancy count, start date, or application deadline was specified.